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54 Content Marketing Stats to Guide Your Strategy

now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for the next years Let’s dive in and explore these stats to get [...]

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2018 Content Marketing Statistics

Saying that content is king truly makes sense today. But this wasn’t a case just a few years ago when content was literally molested, being created only to be overstuffed with keywords and fulfil blunt SEO needs. It’s the first and last thing that modern marketing is and will be all about. It seems that we’ve only just started to use it properly, mostly thanks to all those Google updates, showing a constant fight for better internet and the content [...]

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4 Must-Read Digital Marketing Stats for B2B Organizations

With a new year and new marketing challenges just around the corner, it’s time to take stock of the state of digital marketing. Here we’ll look specifically at what these stats mean for email marketing. What successes has it offered in 2017, and what challenges will B2B marketers face when using it in 2018? This handy infographic from Bubblegum Search outlines 2017’s most vital B2B digital marketing stats and offers essential facts and valuable insights that could help influence your 2018 email strategies. You can find [...]

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2019 B2B Content Marketing Research: It Pays to Put Audience First

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. Ten years ago, when CMI founder Joe Pulizzi cowrote Get Content Get Customers, content marketing was a novel concept for many traditional marketers. That it’s a common practice now shows how much marketers have adjusted their thinking. 90% of top-performing #B2B #content marketers put audience’s informational needs first. @cmicontent. #research How content marketers reach those audiences, [...]

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