B2B Channel Strategy Services

Convert Interest into Action with A Custom Channel Strategy Plan

At Wideey Marketing, we help our clients navigate the intricacies of the B2B sales cycle through a well-crafted sales channel strategy that defines which decision-makers to target and what needs to fulfill to sell.

We employ comprehensive account intelligence to understand the company and individual needs, how each consumes information, as well as the internal psychological processes that influence multi-stakeholder decision making.

Our channel strategies are tailored by specific roles in the selling team to improve the quality of interactions. We map buyer roles with stages in a buying cycle to personalize brand messaging, content, and a delivery style that fits each roles’ research patterns.

Marketing Channel Strategy Services:
  • Market analysis
  • Sales process mapping
  • Detailed customer profiles
  • Channel-based opportunity and risk analysis
  • Channel selection
  • Channel-unique messaging and value propositions