Building more successful sales contacts
One of the most significant changes in recent years has been how B2B brands have had to change the way they engage with customers/prospects. There are no longer any quick wins for salespeople unless there has been some significant support and nurturing from marketing.
This is because the balance of power in the B2B buying process has shifted.
By taking control of their purchasing processes, customers are calling the shots. They spend more time researching on the internet, finding and filtering what they are looking for and shortlisting their own preferred vendors from a plethora of providers, and self-educating, prior to actually engaging with a physical salesperson.
Building trusted relationships through content
With this significant move online, we work closely with our clients – giving them a strong online brand presence and providing relevant and engaging resources to support buyers’ needs.
Only then will they become viable sales prospects. To this effect, a good B2B lead generation campaign needs to build a personal relationship with prospects over time, so that when they are ready to make a purchase decision, your brand is the first thing that comes to mind.
In today’s highly connected world, there are a whole host of channels for nurturing prospects so they’ll warm to you and become a good lead for sales. The channels include email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, remarketing, social media marketing, and not forgetting traditional media, such as targeted advertising, PR, direct mail and events/exhibitions.
An integrated approach for best results
Clearly, digital and online has a big role to play and we can help our clients set up automated marketing programmes depending on scale and suitability. However, one size doesn’t fit all, and purely going digital isn’t always the correct solution. Taking an integrated approach utilising both traditional and online marketing to engage with your audience is often the key to generating interest and drawing in leads that are pre-disposed to your business over and above your competitors.
Which is why, at Clear B2B we first sit down with you to gain a full grasp of your marketing objectives and target audience, so we can map out and make the best recommendations to reach your intended prospects, and define the most appropriate mediums to engage with them to deliver a successful ROI.
Only then, do we unleash our talented team to create highly compelling lead generation campaigns that emotionally engage and cut through the noise ensuring maximum traction.
And in order to keep your campaigns on track, we put in place strong tracking, measuring and analysis to deliver great results.