Market research is a very important step organization should take before committing to any new major business strategy. Market research is also an invaluable step for new organizations so they can better understand their market, and most importantly, if their business offer will generate any demand from the market in which they’ll operate. Market research is the first step when developing a marketing strategy or plan, and it can be accomplished by primary market research, secondary market research, or both.
Primary market research allows organizations to uncover valuable information to guide them in the development of important business strategies, such as new product development or launch, new market penetration, consumer behavioural change, market needs, and more.
When conducting primary market research, we use both qualitative and quantitative survey methods, including:
- Focus groups
- Onsite surveys
- Telephone surveys
- Web surveys
- Direct mail surveys
We will help you identify your goals for the survey and write strategic questions to gain detailed information about the topic of study from the consumer’s attitudes and behaviour perspective.
We dedicate time and effort to find relevant audiences to participate in our research so we collect accurate and reliable data.
Secondary market research can be a more affordable research method, depending on the scope of the project. Through secondary research, we analyze reputably and validated public data sources to find relevant information on the topic of study.
Our findings are presented in a final report, which includes narratives explaining research methods used, the population being studied, and graphs to help better analyze the data collected. All audio/video recordings and transcripts are also provided.